Design drives innovation; innovation powers brand; brand builds loyalty; and loyalty sustains profits. If you want long-term profits, start with design. I believe that design is a powerful business tool and my career has been based on helping companies leverage the power of design to build successful brands from the inside out.
– Marty Neumeier, Director of Transformation

Meet Dave Williams, our newest Portland Creative Director. For over 14 years, Dave has been helping big companies and small ones tell their stories. Comprehensive rebranding initiatives. Online rich media campaigns. Packaging launches. Guerilla campaigns. Social media engagements. Right down to email blasts and table tents, Dave touches on all the details. Here’s a sampling of his work, prior to joining Liquid.

I believe that in order to do good work, the creative process must be based on a clear understanding of the target audience, the competition, the marketplace conditions, and the positioning strategy. As Ogilvy once said, “Creative work that does not sell is not creative”.
– Boyd Tveit, Creative Director

Z brings a no-nonsense approach and an exquisite eye for detail to his design practice. The outcome is a piece of work that is simple, bold, smart, and unmistakably beautiful.

Martha Bowman started her career in journalism, quickly became a top-notch reporter, and even won an Emmy for her work. Today, as the Director of Brand Strategy at Liquid, she uses her investigative and reporting skills to define, build and manage our clients’ brands.