Here are our latest success stories.
These case studies outline the objectives, process and solutions we’ve developed for some of our favorite projects. You can search by category or by project. If you’d like to learn more bout our work, please send us a note. We've done a lot of stuff we’re not allowed to publish on this website.
We made taxes more attractive.
For the last couple of years, Intuit - the company behind such amazingly successful products as Quickbooks and Quicken - has retained Liquid to develop the retail merchandising campaign for its flagship product - TurboTax, the No.1 rated, best-selling tax software in the world.
We worked closely with Intuit to develop the messaging strategy, focusing on the key consumer benefits. Then, we developed a number of visual approaches. Next, we tested the approach with focus groups in key geographies and used the findings to refine the approach. It is a lot of hard work, but we're thrilled with the results that Intuit has been able to enjoy.
For the 2005 campaign, Liquid developed the messaging strategy, and the design of every merchandising item that promoted the TurboTax brand at retail. The result: Sales of TurboTax products increased by 12% over the previous year.
We are very proud that the TurboTax displays were recognized amongst the best in the world. The work received both Silver and Bronze awards at the 2006 POPAI competition - the most prestigious global competition for retail merchandising. The winning entries were developed with Rapid Displays - a leading manufacturer of promotional, semi-permanent, and permanent displays.
This year over 133 companies entered the competition, which included 588 entries. POPAI presented 31 Gold awards, 60 Silver awards and 114 Bronze awards. Only 5% of the entries won the Gold this year.
Boyd has received plenty of awards.
The merchandising campaign for TurboTax includes a vast array of point-of-purchase materials for a widely diverse group of retailers, including such mega-stores as Costco and Walmart, Office Depot and Best Buy - as well as countless other retailers in a variety of categories.
Making the photos more distinctive.
Mostly due to timing considerations, we use stock photography in the creative solutions. To create a distinctive visual style for TurboTax, we modify the photos, ensuring that the imagery supports the brand platform and, in turn, provides TurboTax with a more ownable and distinctive asset.
Different stores, different displays.
Not every retail environment is alike - so we designed a variety of display solutions addressing the specific needs of a variety of retailers.
A comprehensive merchandising effort.
Besides product displays, the retail campaigns included a wide variety of POP materials, including shelf-takers, flip books, window clings, and more.
Back to Top
The Best of the West!
The quarterly magazine that Liquid designs for Seagate is considered the Best Corporate Magazine on the West Coast!
Seagate is the world's largest manufacturer of disc drives with locations and employees all over the globe. IN Magazine is a quarterly publication that Seagate distributes to its employees as part of the company's commitment to share news and information, and build a common corporate culture. Liquid has been involved with this publication since its inception, including developing the name and the design format. Liquid's staff works closely with Seagate's editorial department, and together we have created a project that keeps winning awards, as well as the praise of Seagate's management and employees worldwide.
In 2002, IN Magazine received two Maggies — the highest awards bestowed by the Western Publications Association. One of them was presented in recognition of its outstanding design as the Best Corporate Publication and the other was presented for the Best Cover Design in the Trade Category.
The winning projects. The Best of Division winning projects were:
Organization: Award
Western Publications: 2001 Maggie - Best Corporate Publication
Association: 2001 Platinum Award - Employee Publication
Overall Category: 2001 Maggie - Best Cover Design Trade
League of American: 2001 Platinum Award - Employee Publication: Overall Category
Communications Professionals: 2001 Platinum Award - Employee Publication: Narrative Category
2001 Gold Award - Employee Publication: Design Category
Business Marketing Association: 2001 Best of Division - Employee Publication Category
The Covers. Simple. Clever. Conceptual.
These are the driving principles behind the cover design for IN Magazine. The design style is extremely minimalistic and clean - relying on a strong image that is visually appealing while also being somewhat enigmatic.
The concept behind the name is based on the fact that “In” is the start of a word that is completed on the inside front cover. The image provides a visual clue to the puzzle… but it only gets resolved when the reader turns the page.
The Inside Covers.
In - vention. In - novation.
In - spiration. In - imitable.
Every issue entices the reader to discover what word is completed when they open up the magazine… and how the cover image completes a story when put in context with the inside spread.
This simple, but clever device has made the publication that much more engaging and interesting for the employees, who on occasion write to the editor, with suggestions for the next issue.
The Layouts.
Dramatic use of scale, type and photography elevate the quality of the magazine’s layouts and make the content that much more interesting to read.
The attention to every detail - from the quality of the design to the nature of the editorial content - is the reason why this publication has been recognized as an award-winner by several of the most prestigious publishing industry organizations in the country.
Back to Top