Here are our latest success stories.
These case studies outline the objectives, process and solutions we’ve developed for some of our favorite projects. You can search by category or by project. If you’d like to learn more bout our work, please send us a note. We've done a lot of stuff we’re not allowed to publish on this website.
The Eton brand gets fine tuned.
Just before CES 2009, Eton asked us to help them fine tune their brand, in time for the show. We accepted the challenge and worked with a small, yet very talented team at Eton to completely restructure the brand architecture, clarify their messaging, and evolve their visual style. By the time Eton went to CES they were able to showcase new packaging, new merchandising, new channel marketing tools, and a completely revitalized brand.
Brand Architecture.
Eton Corporation markets its products under three sub-brands: American Red Cross, Grundig, and Eton. After evaluating the
significant difference between the audience segments, the distribution channels and the competitive landscapes, we developed a brand architecture that established clear differentiation. Eton is positioned as the solution for outdoor enthusiasts who care about the environment. American Red Cross is obviously better suited as an emergency preparedness solution. Grundig is designed to appeal to a more affluent and worldly demographic. This architecture enabled us to develop clear messaging, a color palette for each, and a visual approach that celebrated the distinctive qualities of each brand.
Eton Corporation markets its products under three sub-brands: American Red Cross, Grundig, and Eton. After evaluating the
significant difference between the audience segments, the distribution channels and the competitive landscapes, we developed a brand architecture that established clear differentiation. Eton is positioned as the solution for outdoor enthusiasts who care about the environment. American Red Cross is obviously better suited as an emergency preparedness solution. Grundig is designed to appeal to a more affluent and worldly demographic. This architecture enabled us to develop clear messaging, a color palette for each, and a visual approach that celebrated the distinctive qualities of each brand.
Visual Style
Liquid developed a visual language for Eton that includes product photography, iconographic images (the cute little frog) and
environmental shots. Additionally, we developed a pattern of dots that was inspired by the patterns in the industrial design of the products. The pattern is used as an elemnt that adds visual interst to the page, and also as a story-teling device. For example, in the catalog it became a symbol for a time line where we could highlight the experience that someone could have had with an Eton product on a particular day.
Liquid developed a visual language for Eton that includes product photography, iconographic images (the cute little frog) and
environmental shots. Additionally, we developed a pattern of dots that was inspired by the patterns in the industrial design of the products. The pattern is used as an elemnt that adds visual interst to the page, and also as a story-teling device. For example, in the catalog it became a symbol for a time line where we could highlight the experience that someone could have had with an Eton product on a particular day.
Catalog
Liquid designed a product catalog for retailers that features all three Eton brands. The catalog was produced by Eton’s internal creative services based on concepts and layouts that Liquid Agency developed as comps. This was a costr effective and efficient way to produce the extensive catalog - and get it done on time for CES.
Liquid designed a product catalog for retailers that features all three Eton brands. The catalog was produced by Eton’s internal creative services based on concepts and layouts that Liquid Agency developed as comps. This was a costr effective and efficient way to produce the extensive catalog - and get it done on time for CES.
Advertising
Eton runs separate ads for each of its sub-brands. Liquid developed layouts that could focus on the specific messages for each brand while reinforcing the connection to Eton Corporation
Eton runs separate ads for each of its sub-brands. Liquid developed layouts that could focus on the specific messages for each brand while reinforcing the connection to Eton Corporation
Packaging
Recognizing that this was an opportunity to revisit the packaging, Liquid simplified the design while retaining many of the existing elements. We kept the front of the boxes white and the sides black, andused the dot pattern in colors associated with the sub-brands. In the process, we simplified the typography and eliminated unnecessary details. The final packaging is simple and elegant. and allows the consumers to focus their attention on the product itself.
Recognizing that this was an opportunity to revisit the packaging, Liquid simplified the design while retaining many of the existing elements. We kept the front of the boxes white and the sides black, andused the dot pattern in colors associated with the sub-brands. In the process, we simplified the typography and eliminated unnecessary details. The final packaging is simple and elegant. and allows the consumers to focus their attention on the product itself.
Merchandising
Eton’s products are sold worldwide through retailers in many different categories. In order to support sales at retail, it was important that the company consider a comprehensive merchandising program. The visual style and language became the foundation for the development of merchandising and display systems that ranged from table tops to endcaps
Eton’s products are sold worldwide through retailers in many different categories. In order to support sales at retail, it was important that the company consider a comprehensive merchandising program. The visual style and language became the foundation for the development of merchandising and display systems that ranged from table tops to endcaps
CES2009
CES is the biggest stage for the introduction of new consumer electronics products. In order to capture the attention of the
attendees, Eton created a booth that was minimalistic and clean. The angular geometry of the booth elements, and the internally lit displays provided a theatrical setting for the products and helped showcase the design in a clean and
elegant fashion.
CES is the biggest stage for the introduction of new consumer electronics products. In order to capture the attention of the
attendees, Eton created a booth that was minimalistic and clean. The angular geometry of the booth elements, and the internally lit displays provided a theatrical setting for the products and helped showcase the design in a clean and
elegant fashion.
Website
The brand’s refreshed visual alnguage was adopted on most marketing materials, and the website was no exception.
The brand’s refreshed visual alnguage was adopted on most marketing materials, and the website was no exception.
A collaborative approach.
“Working with Liquid Agency was refreshing and super easy!” Jesse Kearney, Vice President of Marketing and Communications, Eton Corporation. Good work happens when clients and agencies work together as partners. This is exactly what happened with Eton. Liquid provided the strategic framework and worked closely with Eton’s marketing team to ensure that the branding program was implemented across all of the various marketing deliverables. As a result, we were able to deliver the work in record time...and everyone was happy!
“Working with Liquid Agency was refreshing and super easy!” Jesse Kearney, Vice President of Marketing and Communications, Eton Corporation. Good work happens when clients and agencies work together as partners. This is exactly what happened with Eton. Liquid provided the strategic framework and worked closely with Eton’s marketing team to ensure that the branding program was implemented across all of the various marketing deliverables. As a result, we were able to deliver the work in record time...and everyone was happy!
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