Here are our latest success stories.
These case studies outline the objectives, process and solutions we’ve developed for some of our favorite projects. You can search by category or by project. If you’d like to learn more bout our work, please send us a note. We've done a lot of stuff we’re not allowed to publish on this website.
Liquid teams up with B.o.B. and Adidas to create a MEGA retail campaign.
We had the pleasure to collaborate with the amazingly talented B.o.B. on a retail branding campaign featuring the new MEGA shoes by Adidas Originals. While the ad agency was shooting the TV spot - and another agency was capturing the digital content - we were responsible for a comprehensive retail campaign that included in-store merchandising and window displays for stores across the country.
The MEGA Diner: A fresh idea for some cool new shoes.
The idea that the new MEGA shoes by Adidas are "fresh" came to life in the form of a diner-themed campaign. The TV spot developed by Sid Lee, the ad agency responsible for the above-the-line campaign, was shot in typical American diner in Los Angeles. While the agency was busy producing the spot, we art-directed a photoshoot capturing B.o.B. (who played the role of a diner chef, serving "fresh" Adidas MEGA shoes ), a group of actors for lifestyle stills, and a whole range of product shots featuring the new shoes.
The idea that the new MEGA shoes by Adidas are "fresh" came to life in the form of a diner-themed campaign. The TV spot developed by Sid Lee, the ad agency responsible for the above-the-line campaign, was shot in typical American diner in Los Angeles. While the agency was busy producing the spot, we art-directed a photoshoot capturing B.o.B. (who played the role of a diner chef, serving "fresh" Adidas MEGA shoes ), a group of actors for lifestyle stills, and a whole range of product shots featuring the new shoes.
An exclusive retail opportunity for a nationwide retailer.
The launch was designed exclusively for the Finish Line brand - a leading athletic retailer with over 660 stores across the country. We worked with Adidas to identify the retail merchandising opportunities and developed a complete set of merchandising materials that included in-store merchandising solutions as well as window displays that made the campaign come to life at retail.
The launch was designed exclusively for the Finish Line brand - a leading athletic retailer with over 660 stores across the country. We worked with Adidas to identify the retail merchandising opportunities and developed a complete set of merchandising materials that included in-store merchandising solutions as well as window displays that made the campaign come to life at retail.
Each component was custom-designed to fit the theme.
Part of our responsibility was to ensure that the campaign would work at retail, regardless of whether or not customers had seen the TV spot. That is why we decided to focus on he idea of "fresh" as the dominant idea. We developed custom fixtures that leveraged the visual language of the American diner theme, yet the product was mostly shown in settings that focused on freshness...that's why we used coolers and refrigerators as the display vehicles.
Part of our responsibility was to ensure that the campaign would work at retail, regardless of whether or not customers had seen the TV spot. That is why we decided to focus on he idea of "fresh" as the dominant idea. We developed custom fixtures that leveraged the visual language of the American diner theme, yet the product was mostly shown in settings that focused on freshness...that's why we used coolers and refrigerators as the display vehicles.
Working with a specific retailer meant customizing to fit their needs.
Although 660 stores is not an unsubstantial amount, the campaign was not going to be living at retail for more than three months. Consequentially, we had to be careful to design materials that had a large impact in the store – yet were designed not to have a detrimental impact on the budget. For example, in many cases we leveraged existing fixtures and “skinned” them with the campaign graphics – which is a lot more cost-efficient than starting from scratch.
Although 660 stores is not an unsubstantial amount, the campaign was not going to be living at retail for more than three months. Consequentially, we had to be careful to design materials that had a large impact in the store – yet were designed not to have a detrimental impact on the budget. For example, in many cases we leveraged existing fixtures and “skinned” them with the campaign graphics – which is a lot more cost-efficient than starting from scratch.
The campaign graphics leverage the B.o.B. Images from the diner shoot.
The in-store graphics used photography from our photoshoot featuring B.o.B. Prominently, as he's very popular with the demographics of the Finish Line customers. The endorsement from a celebrity musician was a perfect way to connect with the audience that Adidas wanted to influence.
The in-store graphics used photography from our photoshoot featuring B.o.B. Prominently, as he's very popular with the demographics of the Finish Line customers. The endorsement from a celebrity musician was a perfect way to connect with the audience that Adidas wanted to influence.
The campaign extended outside of the store.
Besides the in-store merchandising materials, we were asked to also deliver a "magalog" (a magazine/catalog hybrid) that featured B.o.B. and the Adidas MEGA shoes. The magalog was inserted in select publications, giving customers a peek at the new shoes, and driving them to the stores that carried them exclusively.
Besides the in-store merchandising materials, we were asked to also deliver a "magalog" (a magazine/catalog hybrid) that featured B.o.B. and the Adidas MEGA shoes. The magalog was inserted in select publications, giving customers a peek at the new shoes, and driving them to the stores that carried them exclusively.
A few fresh ideas for gifts with purchase.
One of our suggestions for gaining customer loyalty was the idea of an exclusive B.o.B single delivered in the form of an iTunes card. We designed the give-away to resemble the receipt from a diner. Another was a limited edition t-shirt featuring illustration that we created to commemorate the campign. And yet another, was a series of fun stickers that the audience could use on their skateboards, cars, and more.
One of our suggestions for gaining customer loyalty was the idea of an exclusive B.o.B single delivered in the form of an iTunes card. We designed the give-away to resemble the receipt from a diner. Another was a limited edition t-shirt featuring illustration that we created to commemorate the campign. And yet another, was a series of fun stickers that the audience could use on their skateboards, cars, and more.
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