Liquid people. Smart. Nice.
And really, really talented.
The more you learn about Liquid, the more you'll find that we're a company of people from diverse backgrounds, with lots of different talents and a passion for doing great work.
Liquid welcomes Philip Mascher.
Philip’s spent the last five years in Sweden and is happy to be back in the Northwest again. He has over 20 years of experience managing advertising and design programs for clients at an international level. Here’s a sample of his work prior to joining Liquid.
Ikea Advertising.
At Forsman & Bodenfors, Philip was a key member of the team that developed the Ikea internet campaigns that set international benchmarks. The Ikea “Dream Kitchens” site was declared the worlds most awarded digital project in 2006 by Creativity Magazine. The partnership with Ikea includes strategic planning and execution of all external marketing activities, creating a consistently high level of media exposure.
At Forsman & Bodenfors, Philip was a key member of the team that developed the Ikea internet campaigns that set international benchmarks. The Ikea “Dream Kitchens” site was declared the worlds most awarded digital project in 2006 by Creativity Magazine. The partnership with Ikea includes strategic planning and execution of all external marketing activities, creating a consistently high level of media exposure.
Nike International Advertising.
Development of the Nike brand in more than 30 markets across Europe, Asia and South America. Advertising something as personal as sports wear in such diverse regions requires an acute understanding of subtle cultural differences and their impact on people's feelings about themselves and their physicality.
Development of the Nike brand in more than 30 markets across Europe, Asia and South America. Advertising something as personal as sports wear in such diverse regions requires an acute understanding of subtle cultural differences and their impact on people's feelings about themselves and their physicality.
Cloetta Kexchoklad Advertising.
Kexchoklad is Sweden’s most traditional chocolate bar, but had lost their marketshare to strong new players. Philip worked with a hand picked team of international creatives and was able to bring the wealth of positive brand associations back to life in an unexpected way. Kexchoklad grew 43% the first year of re-launch and was elected the most popular Swedish brand amongst teenagers.
Kexchoklad is Sweden’s most traditional chocolate bar, but had lost their marketshare to strong new players. Philip worked with a hand picked team of international creatives and was able to bring the wealth of positive brand associations back to life in an unexpected way. Kexchoklad grew 43% the first year of re-launch and was elected the most popular Swedish brand amongst teenagers.
Whitbread Yachting Race.
No yacht racing sponsor had ever employed as flamboyant a design system as the two EF boats. They quickly became the visual identifier of the overall Whitbread race organization, gaining high levels of free media exposure. After one of the boats won the race, the EF yachts were featured in an 18-page documentary in National Geographic.
No yacht racing sponsor had ever employed as flamboyant a design system as the two EF boats. They quickly became the visual identifier of the overall Whitbread race organization, gaining high levels of free media exposure. After one of the boats won the race, the EF yachts were featured in an 18-page documentary in National Geographic.
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