Liquid people. Smart. Nice.
And really, really talented.
The more you learn about Liquid, the more you'll find that we're a company of people from diverse backgrounds, with lots of different talents and a passion for doing great work.
Design is transformation.
Design drives innovation; innovation powers brand; brand builds loyalty; and loyalty sustains profits. If you want long-term profits, start with design. I believe that design is a powerful business tool and my career has been based on helping companies leverage the power of design to build successful brands from the inside out.
– Marty Neumeier, Director of Transformation
Critique Magazine
in 1996 Marty Neumeier launched CRITIQUE, the magazine of design thinking, which quickly became the leading forum for improving design effectiveness through critical analysis. In editing CRITIQUE, Marty joined the growing conversation about bridging the gap between business strategy and customer experience. CRITIQUE featured articles by some of the most respected names in the design industry including Stephen Heller, Milton Glaser, Petrula Vrontikis, John Bielenberg on themes that included: Curiosity, Rebellion, Relevance, Literacy, Wit, Focus, Teamwork, etc.
in 1996 Marty Neumeier launched CRITIQUE, the magazine of design thinking, which quickly became the leading forum for improving design effectiveness through critical analysis. In editing CRITIQUE, Marty joined the growing conversation about bridging the gap between business strategy and customer experience. CRITIQUE featured articles by some of the most respected names in the design industry including Stephen Heller, Milton Glaser, Petrula Vrontikis, John Bielenberg on themes that included: Curiosity, Rebellion, Relevance, Literacy, Wit, Focus, Teamwork, etc.
The Brand Gap
The Brand Gap was the first in Marty’s series of “whiteboard overview” books. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines that help companies bridge the gap between brand strategy and implementation. If you already have a grasp of branding, you’ll find new inspiration in the book. If you don’t and wish you did, by the time you’re done reading this book, you’ll "get it."
The Brand Gap was the first in Marty’s series of “whiteboard overview” books. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines that help companies bridge the gap between brand strategy and implementation. If you already have a grasp of branding, you’ll find new inspiration in the book. If you don’t and wish you did, by the time you’re done reading this book, you’ll "get it."
ZAG
In an age of me-too products and instant communication, keeping up with the competition isn’t a winning strategy. Today you have to out-position, out-maneuver, and out-design them. Discover radical differentiation — the number one strategy of high-performance brands. The new rule? When everybody zigs, zag. Flip through a few chapters at zagbook.com
In an age of me-too products and instant communication, keeping up with the competition isn’t a winning strategy. Today you have to out-position, out-maneuver, and out-design them. Discover radical differentiation — the number one strategy of high-performance brands. The new rule? When everybody zigs, zag. Flip through a few chapters at zagbook.com
The Designful Company
The complex business problems we face today can’t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Design thinking—not spreadsheet thinking—is the management tool that will transform your company into a powerhouse of nonstop innovation.
The complex business problems we face today can’t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Design thinking—not spreadsheet thinking—is the management tool that will transform your company into a powerhouse of nonstop innovation.
Innovation Workshop Video
In this video, Marty Neumeier presents concepts from his three bestselling “whiteboard” books to give you the tools you’ll need to thrive in the new economy. Using memorable principles and simple exercises, he’ll lead you and your team on a lively journey from traditional business thinking to “designful” thinking. You’ll come back to these ideas again and again as you transform you company into a powerhouse of nonstop innovation. Watch the trailer.
In this video, Marty Neumeier presents concepts from his three bestselling “whiteboard” books to give you the tools you’ll need to thrive in the new economy. Using memorable principles and simple exercises, he’ll lead you and your team on a lively journey from traditional business thinking to “designful” thinking. You’ll come back to these ideas again and again as you transform you company into a powerhouse of nonstop innovation. Watch the trailer.
Coporate Workshops
Marty Neumeier can help you take your brand to the next level. Liquid corporate workshops are designed to bring internal teams straight into the brand-building process so they can “own” their brands instead of “outsourcing” them to third parties or leaving them to chance. Marty is a skilled facilitator who can clarify the key issues surrounding brand strategy, design thinking, and innovation to lead teams on a collaborative journey from “bland to brand.” Want to have your team focus on branding? Contact us about corporate workshops.
Marty Neumeier can help you take your brand to the next level. Liquid corporate workshops are designed to bring internal teams straight into the brand-building process so they can “own” their brands instead of “outsourcing” them to third parties or leaving them to chance. Marty is a skilled facilitator who can clarify the key issues surrounding brand strategy, design thinking, and innovation to lead teams on a collaborative journey from “bland to brand.” Want to have your team focus on branding? Contact us about corporate workshops.
Strategy Cards
What do you really want? The discipline of asking bigger questions can lead to profound changes for organizations. Marty Neumeier uses techniques such as these clever and fun strategy cards to discover how individual tasks can relate to a roadmap for brand transformation
What do you really want? The discipline of asking bigger questions can lead to profound changes for organizations. Marty Neumeier uses techniques such as these clever and fun strategy cards to discover how individual tasks can relate to a roadmap for brand transformation
Speaking Engagements
Obviously, Marty writes. But he also speaks. He gives vivid presentations on a range of subjects, from understanding brand strategy to creating a culture of innovation. His engagements have taken him around the world to address companies, industry organizations, and governments. If you’d like Marty to speak at an event, just click here. How do I get Marty to speak?
Obviously, Marty writes. But he also speaks. He gives vivid presentations on a range of subjects, from understanding brand strategy to creating a culture of innovation. His engagements have taken him around the world to address companies, industry organizations, and governments. If you’d like Marty to speak at an event, just click here. How do I get Marty to speak?
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