Real people with
many talents.
The people that work at Liquid are united in their passion for their work - yet, their backgrounds, ethnicities, interests and talents are widely different. Scroll through these pages and get a glimpse of the many faces of Liquid.
Mr. Tveit, Creative Director par excellence!
We’d like you to meet Boyd Tveit, the Creative Director par excellence that manages Liquid Agency’s Brand Identity group! We are thrilled that an award-winning creative director of his caliber is on board. Since he joined Liquid he has made a huge difference on brand identity work for brands like LSI, Nero, Numonyx, PlayStation and many more! We can’t wait to see what he does next!
Before joining Liquid, Boyd spent almost ten years at Pacifico Advertising where he was responsible for the agency's most important branding work. Boyd led the creative teams that routinely churned out award-winning projects for tech clients the likes of Acer, Ariba, Honeywell, Samsung, Sony, and Rambus. The work spanned from advertising campaigns and annual reports to identity programs and all kinds of digital branding and interactive solutions.
During a career that spans over two decades, Boyd has not jumped from job to job. Once he finds a spot where he can do good work, he sticks with it. It's kind of old-fashioned, but we think it's a great quality in a leader. Yet another reason we're happy to have him on board!
Boyd has received plenty of awards.
Boyd is not the type to boast. That said, he has plenty of reasons to be proud. The creative quality of Boyd’s work has earned him awards by some of the industry’s most respected organizations, including over 150 awards of excellence from the American Advertising Federation and a prestigious “Icon” award from Fortune Magazine
Concuity.
Originally ehealthinsurance.com, the company was renamed to distance itself from the .com start-ups. Boyd was responsible for the work that ultimately led to the complete re-invention of the brand. Focusing on concepts such as clarity, profitability, and visibility, Boyd led teams that created a completely new visual style for the brand. Today, Concuity is one of the leading con-tract management software providers in the medical industry. Good work, Mr. Tveit!
Magma.
Let’s face it, most B2B ads look the same. Well, that was not the case for the advertising campaign that Boyd developed for Magma - a silicon design automation company. Boyd was able to distill the value proposition into a series of compelling messages that he combined with very impactful images. As a result, these ads got people talking about the brand - and achieved the goal of building awareness and differentiation in a crowded marketplace. And that’s exactly the kind of results we like to see!
Business Marketing Association.
The Northern California chapter of the BMA wanted to attract younger members representing a broader cross-section of the marketing industry. In response, Boyd gave the brand a complete refresh - including a new website, a new business system, new collateral materials, and new event graphics. The vibrant new identity has helped revitalize the brand and membership has seen a dramatic increase since the refresh. Way to go, Boyd!
OpVista.
OpVista brand positioning was being misunderstood by the telecom industry and Boyd was asked to help solve the problem. He immediately commissioned some research that helped identify the six most important roadblocks to adoption. This data was used to develop a new messaging platform and a set of marketing tools designed to influence decision makers. OpVista is now considered an emerging leader in optical networking!
San Jose Symphony.
Boyd considers himself “fortunate” to have had the opportunity to design the materials to promote an event sponsored by the San Jose Symphony featuring none other than the legendary Lou Rawls. The show was completely sold out - and the San Jose Symphony could not have been more pleased. Bravo, Mr. Tveit!
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