Liquid people. Smart. Nice.
And really, really talented.
The more you learn about Liquid, the more you'll find that we're a company of people from diverse backgrounds, with lots of different talents and a passion for doing great work.
Great design creates results.
I believe that in order to do good work, the creative process must be based on a clear understanding of the target audience, the competition, the marketplace conditions, and the positioning strategy. As Ogilvy once said, “Creative work that does not sell is not creative”.
– Boyd Tveit, Creative Director
A great career. Without all the job changes.
During a career that spans over two decades, Boyd has not jumped from job to job. Once he finds a spot where he can do good work, he sticks with it. It's kind of old-fashioned, but we think it's a great quality in a leader. Yet another reason we're happy to have him on board!
During a career that spans over two decades, Boyd has not jumped from job to job. Once he finds a spot where he can do good work, he sticks with it. It's kind of old-fashioned, but we think it's a great quality in a leader. Yet another reason we're happy to have him on board!
Boyd has received awards for his work. Lots of awards.
Boyd is not the type to boast. That said, he has plenty of reasons to be proud. The creative quality of Boyd’s work has earned him awards by some of the industry’s most respected organizations, including over 150 awards of excellence from the American Advertising Federation and a prestigious “Icon” award from Fortune Magazine. The following projects were created by Boyd prior to joining Liquid.
Boyd is not the type to boast. That said, he has plenty of reasons to be proud. The creative quality of Boyd’s work has earned him awards by some of the industry’s most respected organizations, including over 150 awards of excellence from the American Advertising Federation and a prestigious “Icon” award from Fortune Magazine. The following projects were created by Boyd prior to joining Liquid.
Concuity.
Originally ehealthinsurance.com, the company was renamed to distance itself from the .com start-ups. Boyd was responsible for the work that ultimately led to the complete re-invention of the brand. Focusing on concepts such as clarity, profitability, and visibility, Boyd led teams that created a completely new visual style for the brand. Today, Concuity is one of the leading con-tract management software providers in the medical industry. Good work, Mr. Tveit!
Originally ehealthinsurance.com, the company was renamed to distance itself from the .com start-ups. Boyd was responsible for the work that ultimately led to the complete re-invention of the brand. Focusing on concepts such as clarity, profitability, and visibility, Boyd led teams that created a completely new visual style for the brand. Today, Concuity is one of the leading con-tract management software providers in the medical industry. Good work, Mr. Tveit!
Magma.
Let’s face it, most B2B ads look the same. Well, that was not the case for the advertising campaign that Boyd developed for Magma - a silicon design automation company. Boyd was able to distill the value proposition into a series of compelling messages that he combined with very impactful images. As a result, these ads got people talking about the brand - and achieved the goal of building awareness and differentiation in a crowded marketplace. And that’s exactly the kind of results we like to see!
Let’s face it, most B2B ads look the same. Well, that was not the case for the advertising campaign that Boyd developed for Magma - a silicon design automation company. Boyd was able to distill the value proposition into a series of compelling messages that he combined with very impactful images. As a result, these ads got people talking about the brand - and achieved the goal of building awareness and differentiation in a crowded marketplace. And that’s exactly the kind of results we like to see!
Business Marketing Association.
The Northern California chapter of the BMA wanted to attract younger members representing a broader cross-section of the marketing industry. In response, Boyd gave the brand a complete refresh - including a new website, a new business system, new collateral materials, and new event graphics. The vibrant new identity has helped revitalize the brand and membership has seen a dramatic increase since the refresh. Way to go, Boyd!
The Northern California chapter of the BMA wanted to attract younger members representing a broader cross-section of the marketing industry. In response, Boyd gave the brand a complete refresh - including a new website, a new business system, new collateral materials, and new event graphics. The vibrant new identity has helped revitalize the brand and membership has seen a dramatic increase since the refresh. Way to go, Boyd!
San Jose Symphony.
Boyd considers himself “fortunate” to have had the opportunity to design the materials to promote an event sponsored by the San Jose Symphony featuring none other than the legendary Lou Rawls. The show was completely sold out - and the San Jose Symphony could not have been more pleased. Bravo, Mr. Tveit!
Boyd considers himself “fortunate” to have had the opportunity to design the materials to promote an event sponsored by the San Jose Symphony featuring none other than the legendary Lou Rawls. The show was completely sold out - and the San Jose Symphony could not have been more pleased. Bravo, Mr. Tveit!
OpVista.
OpVista brand positioning was being misunderstood by the telecom industry and Boyd was asked to help solve the problem. He immediately commissioned some research that helped identify the six most important roadblocks to adoption. This data was used to develop a new messaging platform and a set of marketing tools designed to influence decision makers. OpVista is now considered an emerging leader in optical networking!
OpVista brand positioning was being misunderstood by the telecom industry and Boyd was asked to help solve the problem. He immediately commissioned some research that helped identify the six most important roadblocks to adoption. This data was used to develop a new messaging platform and a set of marketing tools designed to influence decision makers. OpVista is now considered an emerging leader in optical networking!
Plastic Jungle.
Plastic Jungle is an online resource to buy, sell and exchange gift cards. Liquid was tasked to create an identity, visual style and website. The identity and visual style was established based on the concept of transformation using a butterfly made from gift cards. The imagery—whimsical and fresh—evoked the positive feelings associated with shopping.
Click here to see the whole Plastic Jungle Case Study.
Plastic Jungle is an online resource to buy, sell and exchange gift cards. Liquid was tasked to create an identity, visual style and website. The identity and visual style was established based on the concept of transformation using a butterfly made from gift cards. The imagery—whimsical and fresh—evoked the positive feelings associated with shopping.
Click here to see the whole Plastic Jungle Case Study.
Numonyx
Numonyx is a company that formed as a result of the shedding of Intel’s flash memory division who in turn merged with ST microelectronics. Liquid was tasked with launching the new company. We built the brand from the ground up establishing the brand platform which provided the positioning needed to create the Brand identity. Recognizing that launching a company requires communications for external and internal audiences alike, this project involved almost all forms of communications ranging from identity systems, guidelines, environmental design, signage, collateral, videos, employee kits, corporate and intranet websites as well as print and online advertising. Click here to see the whole Numonyx Case Study.
Numonyx is a company that formed as a result of the shedding of Intel’s flash memory division who in turn merged with ST microelectronics. Liquid was tasked with launching the new company. We built the brand from the ground up establishing the brand platform which provided the positioning needed to create the Brand identity. Recognizing that launching a company requires communications for external and internal audiences alike, this project involved almost all forms of communications ranging from identity systems, guidelines, environmental design, signage, collateral, videos, employee kits, corporate and intranet websites as well as print and online advertising. Click here to see the whole Numonyx Case Study.
LSI.
LSI, the company that invented the ASIC microchip was in need of a facelift. Having successfully merged with agere to meet new business objectives provided a window of opportunity to rebrand. The relaunch of this 4 billion dollar global company included a full range of services from developing a brand platform to identity development, packaging, collateral, Brand guidelines, websites, online and print advertising and corporate videos. Click here to see the whole LSI Case Study.
LSI, the company that invented the ASIC microchip was in need of a facelift. Having successfully merged with agere to meet new business objectives provided a window of opportunity to rebrand. The relaunch of this 4 billion dollar global company included a full range of services from developing a brand platform to identity development, packaging, collateral, Brand guidelines, websites, online and print advertising and corporate videos. Click here to see the whole LSI Case Study.
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