Some days you feel like a winner.
Of course, some days you don’t. On those days we come to this section of our site to remind ourselves that we do work that wins awards...and gets published in books. Of course, that’s on top of getting results for our clients, which is our biggest reward.
After receiving 16 ADDY awards, we’re getting more shelf space!
We enter our work in this competition every year, and we’re very happy when we get one award. So, you can imagine our surprise when we received 16 of them! That’s the most we’ve ever been awarded! We’re proud and, quite frankly, a little embarrassed.
What are the ADDYs? The ADDYs are considered amongst the most prestigious awards that an agency can receive for their work in the field of marketing communications. Sponsored by the American Advertising Federation, the ADDYs started out focusing exclusively on advertising work. Over time they have grown to include such items as logos, print and online collateral, point of purchase displays, as well as websites. The 2007 ADDY award winners were announced at a gala event on March 13 at Yahoo!’s headquarters in Sunnyvale.
ADDY Statuette: The Boys Sky Club Shirt
Category: Specialty Advertising
The Boys Ski Club is a private club dedicated to having a great time on the slopes. Every year, the members of the club select a new destination for their skiing adventures, and every year Liquid Agency is hired to interpret the logo a little differently. This year the destination was Vail, Colorado - and the logo was applied to shirts that were proudly worn by the club’s members on and off the slopes. We were quite surprised that this project took top honors, and we’re guessing that the judges must be skiers.
Category: Specialty Advertising
The Boys Ski Club is a private club dedicated to having a great time on the slopes. Every year, the members of the club select a new destination for their skiing adventures, and every year Liquid Agency is hired to interpret the logo a little differently. This year the destination was Vail, Colorado - and the logo was applied to shirts that were proudly worn by the club’s members on and off the slopes. We were quite surprised that this project took top honors, and we’re guessing that the judges must be skiers.
ADDY Gold Award: LSI Website
Category: Interactive Media
The website design for LSI was part of a comprehensive rebranding of the company. We worked closely with LSI’s internal teams to apply the new visual style to existing content, while also making some improvements to the navigation. The end result is a site that is better organized, easy to navigate and full of valuable content.
Category: Interactive Media
The website design for LSI was part of a comprehensive rebranding of the company. We worked closely with LSI’s internal teams to apply the new visual style to existing content, while also making some improvements to the navigation. The end result is a site that is better organized, easy to navigate and full of valuable content.
ADDY Gold Award: ZER01 Website
Category: Interactive Media
ZER01 is the organization behind 01SJ, a festival that brings to San Jose innovative artists from all over the globe. The website design needed to reflect the avant guarde nature of the event, while also providing the organization with a tool that was easy to manage and update. We worked closely with DMNA to find a solution that combined good looks with practicality - and we’re happy that the judges recognized this project with a Gold Award.
Category: Interactive Media
ZER01 is the organization behind 01SJ, a festival that brings to San Jose innovative artists from all over the globe. The website design needed to reflect the avant guarde nature of the event, while also providing the organization with a tool that was easy to manage and update. We worked closely with DMNA to find a solution that combined good looks with practicality - and we’re happy that the judges recognized this project with a Gold Award.
ADDY Gold Award: Olive Website
Category: Interactive Media
Olive is a company that designs and markets high quality digital music systems. The website is designed to promote the products and the company - but it is also the only way that customers can make a purchase, since Olive’s products are not sold through traditional retailers. As such, the design needed to enable people to gain a clear understanding of the products so that people feel comfortable purchasing their new Olive system online.
Category: Interactive Media
Olive is a company that designs and markets high quality digital music systems. The website is designed to promote the products and the company - but it is also the only way that customers can make a purchase, since Olive’s products are not sold through traditional retailers. As such, the design needed to enable people to gain a clear understanding of the products so that people feel comfortable purchasing their new Olive system online.
ADDY Gold Award: Burning Man Bandana
Category: Specialty Advertising
Burning Man is an annual festival taking place in the Nevada Desert. The festival is a celebration of art, music and freedom of expression - and every year a few Liquid employees and their friends participate as part of a camp calles the “I’m OK, You’re OK Corral”. One of the many things that makes the event unique is the fact that there is no money used at Burning Man. Instead, people give each other gifts. This year we designed a green bandana as the gift that we would give to random people we met along the way.
Category: Specialty Advertising
Burning Man is an annual festival taking place in the Nevada Desert. The festival is a celebration of art, music and freedom of expression - and every year a few Liquid employees and their friends participate as part of a camp calles the “I’m OK, You’re OK Corral”. One of the many things that makes the event unique is the fact that there is no money used at Burning Man. Instead, people give each other gifts. This year we designed a green bandana as the gift that we would give to random people we met along the way.
ADDY Silver Award: Global Startups
Category: Interactive Media
Global Startups is a multifaceted company that provides business development, consulting and technology transfer services to companies in the US and abroad, with a particular focus on the Italian marketplace. The website we designed for this company is not very extensive, yet it enables Global Startups to project a sophisticated and professional image with audiences worldwide.
Category: Interactive Media
Global Startups is a multifaceted company that provides business development, consulting and technology transfer services to companies in the US and abroad, with a particular focus on the Italian marketplace. The website we designed for this company is not very extensive, yet it enables Global Startups to project a sophisticated and professional image with audiences worldwide.
ADDY Silver Award: LSI Poster
Category: Collateral Material
On the day of the merger between LSI Logic and Agere - which resulted in the new LSI, every employee found this poster at their desk. When they opened it they discovered that the two companies shared similar histories and common goals. And, as they learned about each other they started to build a new corporate culture. The poster design is based on the concept of “A spark of Innovation” which has become the brand mantra for the new LSI.
Category: Collateral Material
On the day of the merger between LSI Logic and Agere - which resulted in the new LSI, every employee found this poster at their desk. When they opened it they discovered that the two companies shared similar histories and common goals. And, as they learned about each other they started to build a new corporate culture. The poster design is based on the concept of “A spark of Innovation” which has become the brand mantra for the new LSI.
ADDY Silver Award: LSI Corporate Brochure
Category: Collateral Material
This corporate brochure is square in format, and a little smaller than usual. Yet, its diminutive size does not take away from its impact. Its pages feature images that celebrate human achievement and technology innovation, next to photos that capture people working at the new LSI. The result is an inspiring bit of story telling, and a great document to leave behind as an introductory piece about the company.
Category: Collateral Material
This corporate brochure is square in format, and a little smaller than usual. Yet, its diminutive size does not take away from its impact. Its pages feature images that celebrate human achievement and technology innovation, next to photos that capture people working at the new LSI. The result is an inspiring bit of story telling, and a great document to leave behind as an introductory piece about the company.
ADDY Silver Award: LSI Business System
Category: Sales Promotion
The business system we designed for LSI is minimalist, modern, and quite simple. Yet, thanks to a few carefully crafted design elements, it reinforces the idea that innovation is very serious business at the new LSI.
Category: Sales Promotion
The business system we designed for LSI is minimalist, modern, and quite simple. Yet, thanks to a few carefully crafted design elements, it reinforces the idea that innovation is very serious business at the new LSI.
ADDY Silver Award: Liquid Brand Impact Award
Category: Direct Marketing
The Brand Impact Awards are given to the technology brands that score the highest in a quantitative research study measuring Awareness, Consideration, Preference and Purchase Intent - as well as Brand Reputation levels. The study evaluates more than 275 technology brands, identifying winners in multiple B2C and B2B categories.
Category: Direct Marketing
The Brand Impact Awards are given to the technology brands that score the highest in a quantitative research study measuring Awareness, Consideration, Preference and Purchase Intent - as well as Brand Reputation levels. The study evaluates more than 275 technology brands, identifying winners in multiple B2C and B2B categories.
ADDY Silver Award: Liquid Brand Summit Website
Category: Interactive Media
The Liquid Brand Summit 2008 is an event focused on discussing issues that are relevant to branding and marketing executives working at technology companies. The objective is to uncover the best practices used to address the challenges brands face in a marketing landscape that is in a constant state of change.
Category: Interactive Media
The Liquid Brand Summit 2008 is an event focused on discussing issues that are relevant to branding and marketing executives working at technology companies. The objective is to uncover the best practices used to address the challenges brands face in a marketing landscape that is in a constant state of change.
ADDY Silver Award: Boys Ski Club Logo
Category: Logo
The Boys Ski Club is a private club dedicated to having a great time on the slopes. Every year, the members of the club select a new destination for their skiing adventures, and every year Liquid Agency is hired to interpret the logo a little differently. This year the destination was Vail, Colorado. The logo was designed to capture the spirit of adventure of the “boys” in the club who risk life and limb in search of a little excitement.
Category: Logo
The Boys Ski Club is a private club dedicated to having a great time on the slopes. Every year, the members of the club select a new destination for their skiing adventures, and every year Liquid Agency is hired to interpret the logo a little differently. This year the destination was Vail, Colorado. The logo was designed to capture the spirit of adventure of the “boys” in the club who risk life and limb in search of a little excitement.
ADDY Bronze Award: LSI Logo
Category: Logo
In the process of designing the new logo for LSI we explored many different approaches...each focusing on key aspects of the brand. We evaluated each with the client and considered the strategic, functional and aesthetic implications of each design. Ultimately we arrived at a solution that focused on the idea of LSI as the “Spark of Innovation”.
Category: Logo
In the process of designing the new logo for LSI we explored many different approaches...each focusing on key aspects of the brand. We evaluated each with the client and considered the strategic, functional and aesthetic implications of each design. Ultimately we arrived at a solution that focused on the idea of LSI as the “Spark of Innovation”.
ADDY Bronze Award: Slice Logo
Category: Logo
Slice is a company in the business of developing products that are used to cut and slice stuff. We collaborated with world famous designer, Karim Rashid, on the industrial development of the products - which range from peelers to knives and feature advanced ceramic blade technology. The logo was intended to be very simple and communicate visually what the products do.
Category: Logo
Slice is a company in the business of developing products that are used to cut and slice stuff. We collaborated with world famous designer, Karim Rashid, on the industrial development of the products - which range from peelers to knives and feature advanced ceramic blade technology. The logo was intended to be very simple and communicate visually what the products do.
ADDY Bronze Award: Consort Partners Website
Category: Interactive Media
Consort Partners is an international strategic marketing communications company with a track record of building the profiles and awareness of new and established businesses alike. We developed the logo based on a plus sign to communicate the added value that clients get when partnering with Consort, and extended that concept to the website design.
Category: Interactive Media
Consort Partners is an international strategic marketing communications company with a track record of building the profiles and awareness of new and established businesses alike. We developed the logo based on a plus sign to communicate the added value that clients get when partnering with Consort, and extended that concept to the website design.
ADDY Bronze Award: From Bland to Brand: Liquid Book
Category: Self Promotion
After years of sending prospects a wirebound book printed on our laser printer, we decided that it was time for something different. So, we designed a promotional book that makes a thud when received by one of our potential clients. This hardbound book allowed us to feature our work in a manner that is as impressive as the work itself, and the feedback has been phenomenal.
Category: Self Promotion
After years of sending prospects a wirebound book printed on our laser printer, we decided that it was time for something different. So, we designed a promotional book that makes a thud when received by one of our potential clients. This hardbound book allowed us to feature our work in a manner that is as impressive as the work itself, and the feedback has been phenomenal.
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