Microsoft taps Liquid for a major retail launch. When Microsoft was ready to launch the much awaited Office for Mac 2011, the software giant knew it could count on Liquid to deliver a comprehensive and effective retail marketing campaign. Liquid was part of a larger team that included different agencies handling a variety of components, including: The online materials; the above the line advertising campaign; and the packaging system. 

A fun idea needs a fun logo. CareerBliss is a new company with a very distinctive approach. Unlike other job search sites where people look for work and measure their options based on compensation packages, benefit plans and career paths, CareerBliss invites people to look at their employment options based on how happy they might be working at that particular company. This idea is fun and unique...and it immediately put a smile on our face. However, the company’s brand identity did not.

We had the pleasure to collaborate with the amazingly talented B.o.B. on a retail branding campaign featuring the new MEGA shoes by Adidas Originals. While the ad agency was shooting the TV spot - and another agency was capturing the digital content - we were responsible for a comprehensive retail campaign that included in-store merchandising and window displays for stores across the country.

Meebo, a Silicon Valley startup, was launched as an Instant Messenger aggregator before companies like Twitter and Facebook became household names. As soon as people realized how easily Meebo connected them with their friends across the web, the company gained popularity. But that was just the beginning. A few years later, Meebo was at the forefront again, leading the next phase of social and the web. Meebo introduced a more comprehensive solution that enables people to share information across all of their favorite social networks while making websites more social and giving brands a way to engage with people online. As a result, today Meebo reaches close to 200 million unique visitors per month worldwide, and they’re still growing. Go Meebo!

The PlayStation brand is featured on thousands of games and accessories and on global marketing campaigns. It also appears on promotional products and retail merchandising programs that are produced by hundreds of agencies around the world. Therefore, maintaining consistency is no game. We designed a new and very comprehensive set of guidelines that get to the serious business of protecting the PlayStation brand identity.